BEELOVEDJW

Building a consistent and sweet-as-honey customer e-commerce experience.

THE CHALLENGE

Create a honeybee-inspired logo (and brand design guide) for a dried flower atelier business.

BeeLovedJW is a dried flower atelier business based in NY. They specialize in handcrafting romantic mini and small preserved flower bouquets.

I was approached to help them manifest and develop their "sweet-as-honey" honeybee-inspired vision for their business.

TOOLS

Figma,

Procreate

SKILLS

Illustration,

Logo Design,

Brand Design

KEY GOAL

Create consistent honey-bee inspired logo and Brand Design Guide.

CLIENT'S VISION AND GOALS

Bee-hind the Scenes Look: Expanding upon and applying my client's sweet-as-honey honey-bee vision.

My client shared with me some reference visuals that reflected the style they had in mind for their logo. You can find their sample submissions below:

Some words my client used to further articulate their vision were:

Cute
Cartoon-like
Friendly
A beeline that's slightly asymmetric

Drawing inspiration from these descriptors, I researched more images that were in alignment with the descriptors and created a mood board as well as several sketch mockups that immediately satisfied my client.

Though there was a pressing time constraint on the deadline due to launch plans, I overcame it and delivered great results on time.

Some things that significantly streamlined my design process and greatly contributed to my success in delivering final designs that perfectly captured their vision on time were:

Proactive communication
Engaging feedback loop (especially during the research phase)
Rapid ideation and iteration

BEELOVEDJW BRAND DESIGN

Buzzing with Great Reviews

Since our launch, BeeLovedJW quickly become a big hit acquiring "Star Seller" and "Rave Reviews" accolades in a short time.

I was thrilled to also discover that some of their happy customers even directly quoted and spoke of my Brand Design and UX writing efforts in their glowing Five-Star reviews of their purchase experiences!

Monica

"Definitely the bee’s knees! Sweet packaging shows the time and care put into customer service ..."

July 3, 2023

DISCOVERMORE OF MY WORKS

Case Studies